Rubber gloves

Advertising_Zambian_style

At road junctions in Zambia you can often see rubber gloves, mounted on steel rods and waving in the breeze. Curious to know what the gloves were for, I asked a friend. “Advertising” I was told. “Plumbers use them for self-promotion – they’re like a barber’s pole outside the shop”.

Sometimes the rubber gloves have company – used ballcocks and floats, worn out spanners – in fact any plumber’s tools or accessories that are going spare. With a phone number attached, the displays provide graphic and cost-effective marketing.

I came across this elegant flock of gloves promoting fridge repairs, on the outskirts of Lusaka.

4 Responses to “Rubber gloves”
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